Ethnographic research enables the researcher to look at a specific group of people and better understand their behaviours and through that interpret their needs which are currently not met. When the anthropologist includes their view of life and how it differs from the group they are studying, the work that is produced is more truthful. Ethnographic research is a type of research used primarily by anthropologists to investigate people and cultures. Ethnographic Research Design 1154 Words | 5 Pages. The Advantages and Disadvantages of Ethnographic Studies. The advantages. Benefits of ethnography include: Ethnography immerses the project team in participants’ lives and enables a relationship to develop with research participants over the … They do this so that they can develop a robust dataset composed of systematic observations, interviews , and historical and investigative research, which requires repeated, careful observations of the same people and settings. Related. Sociologists use this type of research method to determine how people actually behave in certain settings, not just how they say they would behave. While ethnographic research can be applied to virtually any kind of sociological or anthropological subject of inquiry, there are distinct advantages and disadvantages to using the method. For example, the feelings evoked in readers may be unpleasant since the connections readers make to narratives cannot be … This is one of the most in-depth research methods, and obtaining a great and factual understanding of people can help your company to design and develop products fit to your consumer needs. The advantages and disadvantages of qualitative research are quite unique. It allows you to observe the changes in people’s behaviour and culture over time and record it. Advantages and Disadvantages of Ethnographic Research • Advantages • Provides comprehensive perspective • Observes behaviors in their natural environments • accounts for the complexity of group behaviors, reveal interrelationships among multifaceted dimensions of group interactions, and provide context for behaviors. Collectively qualitative research is a group of methodologies, with each approach offering a different lens though which to explore, understand, interpret or explain phenomena in real word contexts and settings. Indeed no study, ethnographic or otherwise, can be conducted without recourse to theory whether Advantages of Ethnographic Film over Ethnographic research presented textually ... was an enormous advocate of the camera as a tool in ethnographic research. ethnographic research is to produce narrative descriptions that help to tell ‘the story’ (Hammersley, 1990). In ethnographic research project the ethnographer has to go to a community where he/she have to live in order to do his/her study so that he/she can gets through the understanding of the society culture and the people. Advantages of Conducting Ethnographic Research. Despite the advantages of autoethnography as a method of research mentioned above, there are also some limitations which need to be borne in mind. Ethnography 5. The perspective of the anthropologist is now a function in the reflexive process. Advantages and Disadvantages of Ethnographic Research 2. To conduct ethnographic research and produce an ethnography, researchers typically embed themselves in their chosen field site over a long period of time. There are some advantages while doing ethnographic Reflexive is the key to successful ethnographic research as now the research has a foundation to build on. Some of the advantages and disadvantages of ethnographic research according to Gall (2003: 494-495). Because researchers have long, researchers look at what people do and what they say. Here is the list of the key features of ethnographic research. Ethnographic research allows us to regard and represent the actors as creators as well as executants of their own meanings. Sometimes the research question of inquirers require benefits more from a qualitative data collection approach than a quantitative approach as they explore groups of people, in such cases ethnographic designs are best suited for their needs. Discuss the advantages and disadvantages of adopting an ethnographic approach to the study of society. Three intensive care units. Advantages & Disadvantages of Ethnographic Research. That is, the researchers usually go into the community they are studying. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. On one hand, you have the perspective of the data that is being collected. Never distort the facts to meet the research aim Never go unprepared and without prior understanding of the group Never cross the ethical boundaries to conduct the research References 1. Rick Damaso, the Lead Researcher at Key Lime Interactive, says a good ethnographic research has three superpowers: empathy, listening, and curiosity.. Ethnographic research is a method of study which involves the field observation and qualitative analysis of human behavior. There are various methods of research based on the requirements and aim of the investigation. When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues. The advantages. An ethnographer sees what people are doing as well as what they say they are doing. One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues. ethnographic research can be repeated a nd reproduced. Ethnographic analysis is the study of peoples and cultures from a ground-level view. The main advantage of ethnography is that it gives the researcher direct access to the culture and practices of a group. Answer with detailed reference to at least one ethnographic study. Advantages of ethnographic research Provides much more comprehensive perspective, lends itself well to topics that are not easily quantified, appropriate for studying behaviors best understood in their natural setting, can reveal nuances and subtleties that other methodologies miss, better able … For example, ethnographic research (sometimes called participant observation) has been used to investigate gangs, football fans, call center workers, and police officers. Show More. Some of the advantages and disadvantages of ethnographic research according to Gall (2003: 494-495). From this it follows that, because behaviors ar e temporally rather stable, the results of . 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